The Secret to Great Cover Letters

The secret to cover letters is to make them as targeted as possible to the employer you are looking at. Two things to focus on:

1) why you want to work there - the kind of work it is, the wonderful things about the place, the challenges of the job that appeal to you

2) what value you will provide them - your experience that matches what they want, how your skills allow you to reach their goals

Pick up and use some language from the job description and website. It's a great way to let them know you did your homework, and to make sure you are getting the right key words.